Back-Roads Touring is a premium travel brand offering unique, small-group tours designed for the mature traveler seeking immersive, off-the-beaten-path experiences. As the Design Lead, I manage the creative direction of both our paid media campaigns and our annual 50+ page brochure, ensuring each element reflects the brand’s refined and tailored approach. My design work spans a variety of mediums, from sophisticated brochures to polished social media content and flyers, all crafted to engage our discerning audience. Each project highlights the essence of Back-Roads, blending elegance with adventure to captivate our older, experience-driven demographic.
