FugaFit is a UK-based activewear brand specialising in stylish fitness clothing and accessories, primarily driven through social media. When FugaFit approached Right Angle, they sought a fresh and impactful brand identity for their clothing line. Our solution incorporated their initials into a dynamic hashtag icon, symbolising their strong social media presence. In addition to branding, we designed a user-friendly website that showcases their products effectively. The versatile design allows the FugaFit logo and symbol to be used together or separately, with positive and negative versions in black and white, making it adaptable for a wide range of clothing styles, from pastels to vibrant and dark colours. We also designed a collection of apparel that reflects the brand's identity and resonates with its target audience.
